Monday, November 25, 2019

Google Ads Display Advertising Certification Exam Answers

  1. Your company wants to have greater success online. What are two ways that Google Ads can drive your business goals? (Choose two.)
  2. Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?
  3. Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
  4. Which two statements are true about how you can use targeting options to optimize a Google Ads campaign? (Choose two.)
  5. Which two are available in Google Ads? (Choose two.)
  6. Which statement is true about the value of Google Display Ads?
  7. Which statement is true about Responsive Display Ads?
  8. Which statement accurately describes the reach of Affinity Audiences’ targeting?
  9. Which group would you be able to reach with a Google Display campaign using demographic targeting?
  10. Which factors should an advertiser consider when deciding on a bidding strategy?
  11. Which Display Ad format should you use if you’re concerned about malware and want a secure ad experience across platforms?
  12. Which Display Ad format automatically creates ads from uploaded headlines, logos, images, and videos?
  13. Which Display Ad format adjusts to available ad space?
  14. When should you use AMPHTML ads? (Choose two.)
  15. When deciding between Responsive Display Ads and uploaded ads, when would you opt for control rather than for efficiency?
  16. When a Responsive Display Ad is automatically assembled, what’s adjusted to fit the ad slot?
  17. What’s provided by Responsive Display Ads?
  18. What’s one benefit of using responsive display ads?
  19. What’s an advantage of using Responsive Display Ads?
  20. What’s an advantage of the reach of Responsive Display Ads?
  21. What can automated bidding help an advertiser improve?
  22. Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy. Which type of automated bidding strategy will Viktor be using?
  23. Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
  24. Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
  25. The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding. How can automated bidding benefit advertisers? (Choose two.)
  26. Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign to automatically generate ads. Which two building blocks must Susan supply in order for a Smart Display campaign to automate her ad creation? (Choose two.)
  27. Steve wants to use Google Display Ads to reach new customers who are looking to purchase products similar to his. Which audience type should Steve try to reach to meet his marketing goal?
  28. Simon’s using a Google Smart Display campaign to build out his ads. What benefit do Google Smart Display campaigns give Simon?
  29. Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot of success with Google Search (hundreds of conversions a month) and would like to increase her reach by creating a Display campaign. But she’d like it to be as effortless as possible. What type of Display campaign should she run?
  30. Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed. What Google campaign type will help her reach her most valuable audiences?
  31. Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
  32. Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. Which type of automated bidding strategy would be best for Priya’s campaign?
  33. Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
  34. Paul’s interested in generating conversions with Google Display Ads, but he’s not confident in setting bids himself. He’s relying on Smart Display campaigns to help. Which two bidding strategies used in Smart Display campaigns can Paul choose from to automatically set his bids? (Choose two.)
  35. Nathan manages a website that sells bicycles. He’s using a Google Ads Display campaign to drive purchases in that segment, and chooses In-Market audiences as his targeting option. What’s the advantage In-Market audiences gives Nathan in reaching his marketing goals?
  36. Mike recently started using Google Display Ads to create a more automated approach to managing his campaigns. What’s one automation model that Smart Display campaigns provides that might help Mike?
  37. Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options. Which campaign types are available to her in Google Ads?
  38. Mary feels confident managing Google Search campaigns and is interested in extending her marketing reach with the help of Google Display ads. She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign. Why would Mary choose Standard Display campaigns over Smart Display campaigns?
  39. Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
  40. Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
  41. Kim is seeing significant performance from her Google Display remarketing campaign, and wants to expand upon it. Which targeting option should she choose to accomplish this?
  42. Karen owns a large online business selling antiques. She wants to create a Smart Display campaign. What are two of the three inputs she must supply in order to create a Smart Display campaign? (Choose two.)
  43. Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn’t complete a purchase?
  44. Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
  45. Jake’s been trying to build brand awareness for his new clothing line. Initial branding attempts wer successful, but he now wants to scale things to a larger degree. Jake can reach a wide audience by using Smart Display campaigns. How many websites and apps are available for Smart Display campaigns to run across?
  46. In order to drive sales with her Google Display Ads campaign, Charlotte wants to reach audiences who looked at products on her website, with new ads for those exact products. Which targeting option should she choose to help achieve that goal?
  47. How does Google Display Ads drive results every day for thousands of advertisers?
  48. How does Google Display Ads drive marketing results for thousands of advertisers worldwide?
  49. How does Google Display Ads drive marketing results every day for thousands of advertisers around the world?
  50. Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed. What are the available campaign types?
  51. Gloria owns a surfing clothing line. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Gloria achieve her business objective?
  52. Gavin is creating a Google Display Ads campaign designed to drive sales on his website. He wants to reach potential customers who viewed pages on his website and entice them to make purchases with a discount code. Which option will best serve Gavin’s marketing goals?
  53. Frank runs a scuba-diving business that offers lessons and sells scuba-diving equipment. Frank wants to engage with users who are researching scuba-diving lessons. Which marketing objective should Frank choose when creating his Display campaign?
  54. Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
  55. Doreen is looking to drive sales on her website, and is considering creating a Google Display Remarketing campaign How might remarketing help her meet her marketing objective?
  56. Darren notices that many people viewed specific products on his website without purchasing them. He creates a Google Display Ad to drive sales of those exact products. Which option will best suit Darren’s marketing goal?
  57. Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn’t make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
  58. Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
  59. Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
  60. As a marketing director at a large company, Cara’s considering launching a Google Display Ads campaign, as it will let her reach global internet users across as many websites and apps as possible. What’s another benefit a Google Display Ads campaign will provide Cara?
  61. Amy has created a new brand for her company’s goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
  62. Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
  63. Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects “Build awareness” as the marketing objective for his campaign. Why would Alan choose “Build awareness” as his marketing objective?
  64. Adam has determined that “Drive action” is the appropriate marketing objective for his new Display campaign. What are two relevant options he might use to reach his goal? (Choose two.)
  65. A company creates niche sporting equipment for active female senior citizens. The company expects potential customers to be above 65 years old, either with or without a shown interest in sports. The company’s marketing team is looking to build awareness about their company’s innovative products. Which option can best help them reach their specific audience?
  66. What are two ways Google Ads can fuel your business goals? (Choose two.) Select All Correct Responses
  67. What are two benefits of automated bidding? (Choose two.) Select All Correct Responses
  68. Match the marketers with the Display Ad format that fits them best. (Formats can be used more than once.)
  69. Thelma is the marketing director for an online toy store. She’s creating a Display campaign to reach parents between the ages of 25 to 34. Which targeting option should Thelma select to achieve her marketing goal?
  70. Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
  71. A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend. Which type of automated bidding strategy will meet his needs?
  72. Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What’s a compelling reason for Zoe to use Affinity Audiences?
  73. What’s an advantage of Responsive Display Ads?
  74. Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda’s campaign?
  75. Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales. Which feature of a Google Display Ads will help Brian achieve his business objectives?
  76. Angela’s ready to get started with her first Smart Display campaign, but her account isn’t yet eligible due to not having enough conversions in the last 30 days. What’s the minimum number of conversions needed (in the last 30 days) to be eligible to set up a Smart Display campaign?
  77. Olivia manages an online store that sells musical instruments. She’ll soon host a jazz event and wants to create awareness around it, especially within the community of jazz enthusiasts. Which targeting option should Olivia choose in order to achieve her marketing goal?
  78. How does Google Display Ads help advertisers meet their marketing objectives and drive results?
  79. Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload. Which automated bidding strategy should Rashid consider using?
  80. Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
  81. Karen has opened a new business and is using Google Display Ads to build awareness of her new products. How does Google Display Ads targeting help Karen reach her marketing objective?
  82. What does a Responsive Display Ad use in its machine-learning model to determine the optimal combination of assets for your ad slot?
  83. Which Display Ad format runs in both native and non-native inventory?
  84. Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
  85. Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
  86. What is a key benefit of Smart Display campaigns?
  87. Emmy is the marketing director of a large marketing team, looking to reach an audience at scale through Smart Display campaigns. How might Smart Display campaign reporting help Emmy?
  88. Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
  89. Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.) Select All Correct Responses
  90. Josephine is in the process of creating ads within her Standard Display campaign. She finds that there are two main ad formats that she can leverage. What are the two main ad formats used in a Standard Display campaign? (Choose two.) Select All Correct Responses
  91. Claire has created a Google Display Remarketing campaign. What’s the most likely reason she decided on remarketing?
  92. What are key factors to keep in mind when choosing a bidding strategy for your campaign?
  93. When should you use responsive display ads?
  94. You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
  95. What’s a key benefit of Responsive Display Ads?
  96. Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
  97. What’s one reason to use a responsive display ad for your campaign?
  98. Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
  99. You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible. How can Google Ads help?
  100. You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget. What are two benefits of using automated bidding? (Choose two.)
  101. Why should your business use Performance Planner?
  102. Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
  103. When visibility is the campaign goal, which bidding strategy should an advertiser choose?
  104. What is one way that Performance Planner helps businesses increase sales?
  105. What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?
  106. What does Performance Planner automatically do?
  107. What can the Performance Planner recommend?
  108. What can the Performance Planner assist you with?
  109. What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)
  110. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)
  111. Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?
  112. Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca? (Choose two.)
  113. Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
  114. Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
  115. Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence. Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?
  116. Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
  117. How is using non-last-click attribution conversions useful for Performance Planner forecasts?
  118. How does automating your bid contribute to a successful Google Ads campaign?
  119. How can Performance Planner serve your business?
  120. Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?
  121. Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles. What are these principles?
  122. Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
  123. Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
  124. Automated bidding does the heavy lifting for advertisers on Google Ads. What does automated bidding use to set the right bid for every auction?
  125. What’s a characteristic of Responsive Display Ads?
  126. Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.) Select All Correct Responses
  127. Match each business objective with the Google Ads campaign type that best meets it. (Each campaign type can be used only once.)
  128. Lauren has chosen “Influence consideration” as the marketing objective in her Google Display Ads campaign. Which two targeting options are a good fit for Lauren’s campaign? (Choose two.) Select All Correct Responses
  129. While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?
  130. Kevin is determining which Google Display Ads format to use, and choosing between efficiency and control. Match the ad he’s creating to the appropriate ad format option.
  131. Why is using the performance targets feature after utilizing the Performance Planner recommended?
  132. A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display Ads connects with these valuable audiences?
  133. You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed. Why is Google Ads a viable option?
  134. Google Display Ads lets advertisers upload their own creative assets to the system. This allows advertisers greater control over the look and feel of their ads. What are the two types of uploaded ads?
  135. Which type of automated bidding strategy is Target return on ad spend (ROAS)?
  136. Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the “Influence consideration” marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
  137. Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
  138. What are two reasons a marketer might use Responsive Display Ads? (Choose two.) Select All Correct Responses
  139. Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
  140. How do Responsive Display Ads use automation?
  141. What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.) Select All Correct Responses
  142. Colin is planning out a new Google Display Ads campaign with the “Build awareness” marketing objective in mind. Why would Colin choose “Build awareness” as his marketing objective?
  143. Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. Which type of automated bidding strategy is Siona using?
  144. What is a best practice for building ads using the Ad gallery?
  145. What functionality applies to HTML5 ads?
  146. In order to use Conversion Optimizer, an advertiser must:
  147. You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?
  148. You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?
  149. John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
  150. You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjusts its size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?
  151. Which ad format is recommended for building awareness?
  152. Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?
  153. If John is setting up a new video campaign, which manual bidding strategy should he use?
  154. When should you use automated bidding?
  155. A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
  156. Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
  157. You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?
  158. James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?
  159. In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?
  160. You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?
  161. What is the reach of the Google Display Network?
  162. There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)
  163. James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
  164. If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
  165. What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?
  166. You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?
  167. Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:
  168. You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
  169. Which remarketing list segment will typically have the highest volume of viewers?
  170. Which manual bidding strategy can you use to increase your reach?
  171. In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)
  172. How many websites are part of the Google Display Network?
  173. What targeting options are available on the Display Network? (Choose 2)
  174. Which ad format is recommended for driving action?
  175. What does remarketing allow you to do? (Choose 2)
  176. What are the key benefits of using the Google Display Network? (Choose 2)
  177. Which bidding strategy should use you if you want to increase revenue from your ad spend?
  178. You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?
  179. Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
  180. You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?
  181. What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?
  182. “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:
  183. A custom Lightbox ad must have a format hosted in:
  184. A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:
  185. A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:
  186. A Ready Lightbox ad can contain:
  187. Ads are likely to be most contextually relevant to the sites on which they appear when using:
  188. Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:
  189. An ad may not appear correctly on mobile phones if it:
  190. An ad’s Quality Score on the Display Network will affect:
  191. An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?
  192. An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
  193. An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?
  194. An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
  195. An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:
  196. An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?
  197. An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:
  198. An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?
  199. An advertiser who wants to target specific categories of video content on the Display Network should:
  200. An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?
  201. An advertiser would benefit from using affinity audience targeting if they want to reach people:
  202. Cost–per–thousand impressions (CPM) bidding is only available for:
  203. Display inventory on the Display Network is published by AdSense or:
  204. Dynamic remarketing lets an advertiser:
  205. For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:
  206. For an ad entering an auction on the Display Network, the AdWords system will calculate the effective cost–per–thousand impressions (eCPM) when there are:
  207. For an advertiser focused on branding, what are the key success metrics?
  208. Frequency capping gives advertisers the ability to specify a limit to the number of:
  209. Frequency capping limits the number of times:
  210. Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:
  211. How does an extension work on a Display ad?
  212. How long should advertisers wait after creating a new Display campaign before analyzing its performance?
  213. If a display ad appears “above the fold,” this means that it:
  214. If a display ad has been disapproved, how do you submit a request for another review?
  215. If an advertiser chooses to run ads in image formats, Google will:
  216. If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?
  217. If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:
  218. If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:
  219. If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?
  220. In order to use remarketing with Google Analytics, you need to:
  221. In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:
  222. In–market audience targeting consists of people:
  223. Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?
  224. Managed placements allow advertisers to:
  225. On the Display Network, enhanced cost–per–click (ECPC) automatically:
  226. Remarketing is targeting ads to people who’ve already visited:
  227. Someone browsing the Internet sees an AdWords display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:
  228. Targeting by topic is a good strategy if your client wants to:
  229. The Ad gallery allows advertisers to:
  230. The dynamic remarketing tag collects data such as:
  231. To raise awareness of what you’re advertising without limiting who might see your ads, you should:
  232. True or False: An advertiser can target mobile apps via AdWords.
  233. View–through conversions are available only to:
  234. Viewable cost–per–thousand impressions (vCPM):
  235. What can you do by creating a separate campaign that’s targeted only to the Display Network?
  236. What’s a best practice for building ads with Ad gallery?
  237. What’s a best practice for creating an effective ad with Ad gallery?
  238. What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?
  239. What’s something you can do in Ad gallery to enhance a dynamic display ad?
  240. When an advertiser using viewable cost–per–thousand impressions (vCPM) bidding clicks on his own display ad, Quality Score:
  241. When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:
  242. When creating a display ad, Ad gallery lets you:
  243. When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
  244. When planning a campaign, the first thing an advertiser thinks about should be:
  245. When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?
  246. When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
  247. Where can you place a client’s image and video ads?
  248. Which ad format is easiest to create and edit, and has the widest reach on the Display Network?
  249. Which allows advertisers to see which sites referred visitors with the most time spent on site?
  250. Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?
  251. Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?
  252. Which bidding option is best suited for an advertiser focused on branding goals?
  253. Which bidding option is best suited for an advertiser focused on direct response marketing goals?
  254. Which bidding type is only available for ads on the Display Network?
  255. Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?
  256. Which feature applies to the Display Network but not the Search Network?
  257. Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?
  258. Which functionality applies to HTML5 ads?
  259. Which is a benefit of using a Lightbox ad?
  260. Which is a benefit of using display advertising with Google to build brand awareness?
  261. Which is a method for evaluating performance of engagement ads created with the Ad gallery?
  262. Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?
  263. Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?
  264. Which practice would be acceptable under Google’s editorial and technical requirements?
  265. Which practice would violate Google’s editorial and professional requirements?
  266. Which report is helpful when using site and category exclusions?
  267. Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?
  268. Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?
  269. Which tool works best to help advertisers automatically find and bid on relevant placements?
  270. Which would contribute to a higher Quality Score for a display ad?
  271. Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?
  272. Why is it recommended to separate Display Network campaigns from Search Network campaigns?
  273. You have a friend who has a small business, and she wants to manage her own AdWords campaign. She has no experience with AdWords and would like to experiment with different options. Which campaign type would you recommend to start?
  274. You might choose to use preferred layouts for dynamic display ads if your client:
  275. You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?
  276. Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?
  277. Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?
  278. Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
  279. Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using AdWords conversion tracking. Which bidding strategy would you recommend?
  280. Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?
  281. Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?
  282. Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?
  283. Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?
  284. Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display option:
  285. Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?
  286. Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

No comments:

Post a Comment